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Spot: Shave for a Cure 2008

TV-Spots LEUKAEMIA APPEAL Ogilvy, New Zealand

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Released:	April 2008
Brand name:	LEUKAEMIA APPEAL
Agency:	Ogilvy, New Zealand
Country:	New Zealand
Category:	Public awareness messages

Credits:

Ogilvy New Zealand were tasked with promoting awareness of Leukaemia Foundation's annual fundraiser, Shave for a Cure. The TVC stars nine-year-old LBF patient Ryan, who was diagnosed with leukaemia a year ago. The ad also features his Dad, family and a host of his friends.

Product: Shave for a Cure

Agency: Ogilvy New Zealand

Creatives:

Creative Director/ writer: Damon O'Leary

Creative Director/ art director: Basil Christensen

Agency Producer: Nick Barnes

Producer: Tanya Cathrow

Director: Kevin Denhom, Kevin Denim

Prod. Co.: Exposure

Country: New Zealand

Music: Evermore

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