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Released:	April 2008
Avertiser:	AXE
Brand name:	Axe Vice
Agency:	BBH New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	tv-spot Work Viral

BBH New York has released a viral film that tells the tale of how nice girls turn naughty and go to prison after meeting men wearing Axe Vice.

Product : Axe Vice

Agency : BBH New York

DoP: James Wall

Editor: Lawrence Young @ Cosmo Street

Editor: NY

Executive Creative Director: Kevin Roddy

Creative Director/ writer: Matt Ian

Agency Producer: Jessica Dierauer

Executive Producer: Patrick Milling Smith

Executive Producer: Brian Carmody

Director(s) : Randy Krallman

Prod. Co. : Smuggler

Country : United States of America

Other Credits: Production Designer: Jason Schuster

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