LG: Scarlet (fake trailer)

Credits:

She's beautiful, famous, has mind-blowing martial arts skills and is all part of an elaborate hoax concocted by LG, whose integrated campaign made viewers believe that this fake TV show was real.

Agency: TEQUILA\London, Premier, Agency.com, Stream

Executive Creative Director: John Merrifield, Danny Brooke-Taylor
Creative Director/Art Director: Dick Dunford
Copywriter: James Sexton
Agency Producer: Lucie Georgeson
Digital Creative Director: Kate Cohen
Digital Copywriter: Richard Fox
Digital Art Director: Jay Woodington
Publicity Director: Deborah Harpur
Production Director: Melissa Smith
Production Company: Good TV
Director: David Nutter
Producer: Laura Gregory
Post-Production: Glassworks
Editing: Mimic
Music: ipressplay
Sound Recording: Wave
Editor: The Chop House