Nando's: Big Chicken 08

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Released:	May 2008
Avertiser:	NANDO'S
Agency:	CHE Melbourne
Country:	AUSTRALIA

Credits:

The real food experience thanks to the authentic PERi-PERi taste. Nando’s, via CHE Melbourne, presents Big Chicken 08. A world-first featuring chickens as the stars of their own reality ad campaign. Two chickens have already been evicted from the hen house and the competition is getting hot. They’re vying for the ultimate prize – 24 hours marinating in PERi-PERi then basted and then flame-grilled. Viewers are deciding which chicken stays and which goes by voting online at www.bigchicken.com.au – the home of Big Chicken containing each ‘episode’, live chicken feeds, breaking news, contestant profiles and more. Like any reality show there's personality clashes, scandals and saucy bits after dark. The first three episodes have aired on TV and radio and can still be viewed online. There’s also merchandise, point of sale materials, evictee interviews on radio, a PR campaign following the fortunes of the first evictee, Tiffany and fan clubs have been formed online.

Product: Nando's
Agency: CHE Melbourne
Executive Creative Director: Jason Ross
Art Director: Rogan Briggs
Copywriter: Dom Megna
Agency Producer: Roz Ruwhiu
Director: Chris Benz
Production Company: Brave TV
Country: Australia
Music and sound - Final Sound