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| Released: | May 2008 |
| Avertiser: | AMERICAN LEGACY FOUNDATION |
| Agency: | CRISPIN PORTER + BOGUSKY |
| Country: | USA |
| Category: |
Public health & safety
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| Tags: |
Creativity
tv-spot Tom Kuntz Social Advertising Best of the month Creative review Quit Smoking Best anti-smoking ads |
The 'Sunny Side of Truth' campaign takes aim at how smoking impacts the birth weight of newborns.
Agencies: Arnold and Crispin Porter + Bogusky
Chief Creative Officers: Pete Favat and Alex Bogusky
INEN Cancer Prevention Center: Crash test
STOP SMOKING
Antismoking campaign: Lipstick
ANTI-SMOKING CAMPAIGN
New Mexico Department of Health: Sausage Arms
DEPARTMENT OF HEALTH (ANTI-SMOKING PSA)
New Mexico Department of Health: Animals
DEPARTMENT OF HEALTH (ANTI-SMOKING PSA)