Axe Proximity: Plans

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Released:	May 2008
Avertiser:	AXE
Brand name:	Axe Proximity
Agency:	BBH London
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items

Credits:

This is the first of a series of spots directed by Alan Coulter to launch Proximity, Axe's new "subtle line of fragrances."

Client: Axe
Agency: BBH, London
Creative Director: Rosie Arnold
Art Director: Adrian Rossi
Copywriter: Alex Grieve
Production Company: Hungry Man
Director: Alan Coulter
Editor: John Smith
Editorial Company: White House

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Advertising campaign "Axe Proximity (Make an understatement)"

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Axe Proximity: Plans

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