Evian mineral water: Water ballet

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Released:	May 2008
Avertiser:	EVIAN
Brand name:	EVIAN WATER
Agency:	JUNG VON MATT
Country:	Germany
Category:	Non-alcoholic drinks
Tags:	Internet ads internet promo Case study

Credits:

Client:
Danone Waters Deutschland GmbH
Project:
evian.de
There isn’t really anything new one can say about a still mineral water. Nevertheless, the new evian.de website was intended to be more attractive – so much so that visitors will tell lots of others about it.

In addition to a completely new design, the new site has a clear highlight: The viral heart is the evian water ballet, which enables users to create and choreograph their own virtual ballets. The completed water ballet can then be sent to the users’ friends by e-mail.

Credits:
CD: Stefan Walz (Art)
AD: Junior Strutz
Copy: Henning Korb
Screendesign: Lena Kessel