SBS Relaunch: Six Billion Stories and Counting

Credits:

The brief was to relaunch multi-cultural broadcaster, SBS in Australia. The concept behind the rebranding line, “Six Billion Stories and Counting” is that there are over six billion people in the world and they all have their story to tell. SBS finds the best of these stories and broadcasts them to Australia. True to SBS, the ad mostly used real people and their stories (not actors) which lead to some interesting negotiating techniques for RazorJunior Sydney. "For example the notorious bike gang, The Nomads said they'd "steal every fucken thing on set" if we didn't pay them cash on the day... bloody good blokes though actually." said CD Josh Moore.

Product : SBS Relaunch

Agency : RazorJunior Sydney
DoP: Darryl Ward
Editor: Simon NJOO
Creative Director: Josh Moore
Art Director: Josh Moore
Copywriter: Nigel Clark
Agency Producer: Liz Coleman
Producer: Tara Riddell
Director: Dereck Henderson
Prod. Co. : Curious Films
Country : Australia
Other Credits : Account Director: Alex Tracy