VW Independent cinema sponsorship: ET

Credits:

Volkswagen’s “See Film Differently” campaign continues the idea of shedding light on cinema classics for a second year. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films. Volkswagen’s support of independent cinema has been pushed further this year, with the idents not being set in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes – the wardrobe lady, the stunt man, the canteen chef. Says co creative director Noah Regan: "We looked at Volkswagen as a brand. They make intelligent cars, cars that have been designed by intelligent people. People who look at problems differently. Independent cinemas allow you to see films in a different environment to your normal multiplex. So, See Films Differently was born."

Product: Volkswagen Independent cinema sponsorship

Agency: DDB London
Executive Creative Director: Jeremy Craigen
Creative Director: Graeme Hall
Creative Director: NOAH REGAN
Art Director: NOAH REGAN
Art Director: Graeme Hall
Copywriter: Sarah Browell
Agency Producer: Kirsty Burns
Director: Andy Mcleod
Prod. Co.: Rattling Stick
Country: United Kingdom
Other Credits : Client: Sally Chapman
Account Director: Charlie Elliott
Account Manager: Jessica Huth