Riva instant coffee: Make more of the moment

Credits:

Cerebos Australia has launched a new campaign for Riva instant coffee. The film, developed by Sydney agency colman rasic carrasco launches this week in high rating programs and is squarely targeted at attracting a younger coffee drinker. Cerebos are currently the third player in an instant coffee category dominated by Nestle’s Nescafe and Douwe Egbert’s Moccona brands, which together hold over 80% of the category between them. The film was directed by Nathan Price and produced by New Zealand based production company Capital City Films, and shot on location in Auckland.

Product: Riva Coffee
Agency: colman rasic carrasco sydney
DoP: Ginny Loane
Editor: Tim Mauger
Executive Creative Director: Dejan Rasic & Rebecca Carrasco
Creative: Rebecca Carrasco & Dejan Rasic
Agency Producer: Rene Shalala
Producer: Julie Elstone
Director: Nathan Price
Prod. Co. : Capital City Films Auckland
Country : Australia
Other Credits : Music composition & sound design: Sound Reservoir
Client Executive: Kim Littleton
Account Service: Ben Colman
Post production: Oktobor Auckland