HomeCredit: Car fire

TV-Spots Home Credit Ogilvy&Mather Moscow

Stills from video click to enlarge

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Released:	May 2008
Brand name:	Home Credit
Agency:	Ogilvy&Mather Moscow
Country:	Russia
Category:	Banking
Awards:	Cannes Lions 2008 Film Shortlist
Tags:	Cannes 2008 Russian nominees to Cannes Lions 2008 Creative review

Credits:

Advertising Agency: OGILVY & MATHER , Moscow, RUSSIA
Copywriter: Ivor Jones
Art Director: Bartek Rams
Agency Producer: Dmitry Nikonorov
Account Supervisor: Joe Nutt
Advertiser's Supervisor: Igor Prerovsky
Production Company: TANTRUM PRODUCTIONS , London, UNITED KINGDOM
Director: Mikko Lehtinen
Editor: Ivor Jones
Date Of 1st Transmission: 20/04/2008
Entrant Company: OGILVY & MATHER , Moscow, RUSSIA

Synopsis
A car breaks down in the middle of nowhere. We think the car has run out of petrol because the owner takes a petrol canister from the boot of his car. However, when he eventually returns with the filled canister of petrol, instead of pouring it into the tank he pours it all over the car and sets it alight.