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Hanes "Phone Toss"
Stills from video click to enlarge
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| Released: | May 2008 |
| Avertiser: | HANES |
| Agency: | THE MARTIN AGENCY |
| Country: | USA |
| Category: |
Clothing & footwear
|
| Tags: |
Celebrity marketing
|
Credits:
If you bumped into Michael Jordan and tried to chat him up, would he politely escape as soon as possible? Good chance. So, it's somehow gratifying to see a vignette -- as you do in this spot for Hanes, via The Martin Agency of Richmond, Va. -- in which a certified A-list celeb tries to glom onto the great Michael and is similarly dismissed.
Creative Director: Robert Schapiro
Art Director: David McKay
Copywriter: Brett Baker
Executive Producer: Molly Schaff
Director: Pat Sherman/Anonymous