Orange TV: Rewind City

Stills from video click to enlarge

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Released:	May 2008
Avertiser:	ORANGE
Brand name:	Orange TV
Agency:	PUBLICIS CONSEIL
Country:	France
Category:	Commercial public services
Awards:	Cannes Lions 2008 Film Bronze
Tags:	Cellurar Operator Ringan Ledwidge Cannes 2008 Creative review Selection of Ringan Ledwidge' best ads Human Mass In Advertising

Credits:

Synopsis

In a big city bursting with life, a young woman appears crying. She's watching, with tears in her eyes, a bus leaving. The driver suddenly puts the gear in "reverse" and drives backwards, motioning to the driver behind him to move back. The people in the street witnessing the scene start going "backwards" as well. We now see the bus coming backwards back to the place where it was parked. Among the passengers we discover a young handsome man. He walks backwards and embraces the young woman who starts kissing him passionately. What if we could go back in time?

Agency: Publicis, Paris

Creative Director: Oliver Altman
Copywriter: Oliver Camensuli
Art Directors: Frederic Royer, Nick Foley-Oates
Agency Producer: Muriel Allegrini
Production Company: Rattling Stick, London; Wanda Productions, Paris
Director: Ringan Ledwidge
Director of Photography: Jess Hall
Exec. Producers: Sally Humphries (Rattling Stick); Nancy Gabriel (Wanda Productions)
Producer: Sally Humphries
Production Manager: Demelza Jones
PA: Kelly Spacey
1st AD: Jez Oakley
Post-Production: The Mill, London
Editor & Company: Richard Orrick @ Work Post
Music Composer: Amelia Warner
Production Service Company: Kas Movie Makers, Mumbai