The Santa Casa Brazilian hospital: Organ Donation (Dog)

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Released:	May 2008
Avertiser:	SANTA CASA DE SAO PAULO
Brand name:	ORGAN DONATION
Agency:	Y&R Brasil
Country:	Brazil
Category:	Public awareness messages

Credits:

The Santa Casa Brazilian hospital via Y&R Brazil wants to reduce the waiting list for a transplant In Brazil, which is over than 60 thousands people

The campaign aimed to encouraging people to think about organ donation as way of given someone the chance to live. “When you donate your organs, part of you lives on. Be an organ donor.”

Product: Organ Donation
Agency: Y&R Brazil - Sao Paulo
Executive Creative Director: Tomas Lorente
Creative Director: Cassio Zanatta
Art Director: Axel Levay and Widerson Souza
Copywriter: Marilu Rodrigues
Agency Producer: Igor Ferreira
Agency Producer: Nicole Godoy
Agency Producer: Cleo Goncalves
Director: Alex Gabassi
Production Company: O2 Filmes
Country: Brazil
Sound: HILTON RAW