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Spot: Axe Dry Sharp Focus: Paranoid Eye

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Released:	May 2008
Brand name:	Axe
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity tv-spot Squint (Cross-eye) Good!

Credits:

The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl.

Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Bruno Tortolano
Creative Director: Joaquin Cubria
Art Director: Roberto Carsillo
Copywriter: Jose Silva
Director: Hernán Ponce
Prod. Co.: Pioneer Productions (Argentina), TRAKTOR (Sweden)
Country: Argentina
CLIENT SERVICES DIRECTOR: VANINA RUDAEFF
BRAND DIRECTOR: NESTOR FERREYRO
BRAND PLANNING DIRECTOR: DIEGO LUQUE
BRAND EXECUTIVE: PABLO AJURIA
CLIENT: PABLO GAZZERA / TOMAS MARCENARO/SANTIAGO HUNT / FERNANDO LARATRO