Impulse: Between a rock and a hard place

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Released:	May 2008
Avertiser:	IMPULSE
Brand name:	IMPULSE BODY SPRAY
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity tv-spot

Credits:

Impulse (Rexona) introduces to the market a new fragrance: True Love. The global campaign was developed by VOP, Buenos Aires. 'Between a Rock and a hard Place' is the first spot to start developing the concept: TRUE LOVE STILL EXISTS.

Product: Impulse
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Hernan Ponce
Executive Creative Director: Walter Aregger
Executive Creative Director: Hernan Ibarra
Agency Executive Producer: Roberto Carsillo
Agency Producer: Diego Zappala
Executive Producer: Pia Suarez

Director: Peter Thwaites

DoP: Carlos Ritter

Production Company: Pioneer Productions
Country: Argentina
Client Service Director: Vanina Rudaeff
Group Brand Director: Victoria Garzon
Brand Executive: Agustina Garcia Veiga
Brand Planning Director: Diego Luque
Senior Brand Planner: Analia Mercado
Client: Pablo Gazzera/Alejandro Helou/Julieta Echeita /Fernando Laratro