FOXTEL HD+ : Wonders

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Released:	June 2008
Avertiser:	FOXTEL
Brand name:	FOXTEL PAY TV
Agency:	Three Drunk Monkeys
Country:	AUSTRALIA
Category:	Publications & media

Credits:

Three Drunk Monkeys has created a new campaign to launch Australian pay TV provider FOXTEL’s new high definition service, FOXTEL HD+.The campaign launched on the FOXTEL network on Sunday May 25 and will soon be released to the FTA networks. The launch 60 second commercial positions FOXTEL HD+ as a milestone in Australian television history and dramatises the response that significant milestones have provoked in lounge rooms across Australia.Following the 60 second launch commercial a variety of spots will communicate FOXTEL HD+ exclusive channels, movies on-demand, easy to use technology and customer care.

“We created the campaign around the idea that new technology is always exciting, but it’s even better when you can share it with family and friends. Everybody has fond memories of watching their first VHS movie or DVD so we wanted to capture that emotion and position FOXTEL HD+ as the next step forward.” Justin Drape, CD, Three Drunk Monkeys

Product: FOXTEL HD+
Agency: Three Drunk Monkeys, Sydney
Creatives: Scott Nowell (Executive Creative Director)
Justin Drape (Executive Creative Director)
Shane Gibson (Creative Director)
Nick Morrissey (Copywriter)
Thea Carone (Agency Producer)
Director(s): Adam Stevens
Production Company: Robbers Dog
Country: Australia
Other Credits: Content Management: Leigh Morrison, Daniel Deutsch
Client: Antony Warne, Marc Burns, Nicole Bardsley, Jade Mackay