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Crest: Lice

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Spot: Crest: Prenup

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Released:	June 2008
Avertiser:	CREST
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Film Gold
Tags:	Toothpaste tv-spot Creativity Cannes 2008

Credits:

Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy

Synopsis

A smiling demolition man talks to children about his job.

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