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| Released: | June 2008 |
| Brand name: | SKY SPORTS |
| Agency: | Brothers & Sisters |
| Country: | United Kingdom |
| Category: |
Publications & media
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| Tags: |
Viral
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Sky Sports viral created by creative advertising agency brothers and sisters, promoting the US Open championship from June 12th-15th in conjunction with the England v New Zealand One-Day International cricket series made by brothers and sisters.
The campaign centres around classic footage and sportsmen from previous test matches and the US Open morphing into each whilst playing a round of golf/cricket match. We see clips of players from both sports cut together, seamlessly merging one sportsmen into another in a playful and amusing way.
Agency: brothers and sisters
Agency Producer: Pat Stimpson