SOYJOY bar: Birth (Delivery)

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Released:	June 2008
Brand name:	SOYJOY
Agency:	OGILVY & MATHER, Singapore
Country:	SINGAPORE
Category:	Confectionery & snacks

Credits:

To play up the pairing of soy with fruit, the team at Ogilvy Singapore created a story featuring a couple, a soy-head male character and a hawthorn berry-head female character, stealing moments of joy. And the product of their happy union is SOYJOY

Advertiser: Otsuka

Brand: SOYJOY
Agency: Ogilvy & Mather Singapore
Executive Creative Director: Sonal Dabral
Executive Creative Director: Todd McCracken
Creative Director: Renee Lim
Creative Director: Maurice Wee
Art Director: Maurice Wee
Copywriter: Renee Lim
Agency Producer: Julian Tok
Producer: Fiona Webb
Producer: Marcella Monti
Director: Dan Taylor
Production Company: DigiPost Auckland, New Zealand

Country: New Zealand

Illustrator: Andrew Tan

Animators: Dan Taylor; Jeremy McKenzie, Jo Hutton