VW Service: The-Fake-Sounds-Live-Promotion

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Released:	June 2008
Avertiser:	Volkswagen
Brand name:	VW SERVICE
Agency:	DDB GERMANY
Country:	Germany
Category:	Other vehicles, auto products & services
Awards:	ADCE Awards 2008 New & Mixed Media Gold
Tags:	Festivals and Competitions Creative review Car parts Use original parts

Credits:

The decision for cheap spares instead of Volkswagen Original parts, considerably decreases the worth of your Volkswagen. Because the difference in quality unfortunately doesn't show right away, we made it hearable. We put Volkswagen cars giving out absurd driving noises onto the streets of Germany's major cities.

Title	The Fake-Sounds-Live-Promotion
Category	New & mixed media - 3.4 Promotions and Mailings
Award	Gold
Agency	DDB Germany/Berlin
Client	Volkswagen AG
Product	Volkswagen Service
Country	Germany
Creative Director	Stefan Schulte
Creative Director	Bert Peulecke
Art Director	Tim Stübane
Graphics	Jussi Jääskeläinen
Copywriter	Birgit van der Valentyn
Other	Chief Creative Officer: Amir Kassai