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Spot: Revels: 'Evict' least-loved flavour

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Released:	June 2008
Brand name:	REVELS
Agency:	AMV BBDO
Country:	United Kingdom
Category:	Baking & sweet foods
Tags:	Viral

Credits:

Mars-owned sweet brand Revels is to hold a Big Brother-style "eviction" to oust the least liked of its six flavours, asking members of the public to vote out the one they hate the most.

A press campaign, by ad agency AMV BBDO, launches with the aim of getting the public to go to revelseviction.com to take part in the vote.

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