Australian Network to ban landmines: Lost Sock Appeal

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Released:	June 2008
Avertiser:	INTERNATIONAL CAMPAIGN TO BAN LANDMINES
Brand name:	CAMPAIGN TO BAN LANDMINES
Agency:	WHYBIN TBWA
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Case study

Credits:

Whybin\TBWA Sydney created an event called the Lost Sock Appeal . No one knows where all the lost socks go. It’s a complete mystery. The campaign attempts to tie this phenomenon to the landmines cause with a simple message: every time you lose a sock, think of someone who’s lost a leg to a landmine. Whybin's asked people to put the other sock to good use, by putting some spare change in it and donating to the cause. Watch the video to see where all the lost socks go.

Product: Сampaign to ban landmines
Agency: Whybin\TBWA, Sydney
Typographer: Chris Mawson
Photographer: Chris Beghin
Executive Creative Director: GARRY HORNER
Creative Director: Matt Kemsley
Art Director: David O'Sullivan
Copywriter: Srinath Mogeri
Agency Producer: Sean Ascroift
Director: Chris Sferazza
Production Company: Pod Film
Account Manager: Alicia Diaz