Credits:
Synopsis
We made this commercial to show the appeal of "Carre-de-chocolat", meltingly velvety authentic chocolate, particularly to married women in their 30s. The concept behind the product is that it can be enjoyed as part of relaxing moments in between their busy household work. The ad was very successful and "Carre-de-chocolat" has become a main brand in the chocolate category, even though it was a generic product.
Advertiser: MORINAGA & CO.
Product/Service: CARRÉ DE CHOCOLAT CHOCOLATE BOX
Entrant Company, City: DENTSU, Tokyo
Country: JAPAN
Advertising Agency, City: DENTSU, Tokyo
Country: JAPAN
Creative Director: Yoshihiro Sato
Copywriter: Makoto Shinohara/Tsunao Arita
Agency Producer: Kaoru Okimura
Account Supervisor: Jun Sugimoto
Advertiser's Supervisor: Yosuke Ito
Production Company, City: MOTHERS, Tokyo
Country: JAPAN
Producer: Yoshihiro Matsukuma
Director: Jun Kawanishi
D.O.P/Lighting Cameraman: Akihiro Okabayashi/Hideyuki Fukawa
Sound Design/Arrangement: Muto Associates
