OXYRIDE BATTERIES: SPEED

Stills from video click to enlarge

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Released:	June 2008
Avertiser:	PANASONIC
Brand name:	OXYRIDE BATTERIES
Agency:	HAKUHODO
Country:	Japan
Category:	Home electronics & audio-visual
Awards:	Cannes Lions 2008 Film Bronze
Tags:	Cannes 2008 Creative review Selected best batteries ads

Credits:

Synopsis:
Following the success of last year's campaign, in which we made a man fly on the power of AA Oxyride batteries alone, we developed a racing car that runs on Oxyride batteries and accomplished a Guinness World Record of 105.9km/h, certified as "the fastest car running on dry battery". Ordinary AA batteries drive toy cars; Oxyride is so powerful it can even drive a racing car.

Title: SPEED
Advertiser: MATSUSHITA ELECTRIC INDUSTRIAL CO.
Product/Service: OXYRIDE BATTERIES
Entrant Company, City: HAT, Tokyo
Country: JAPAN
Advertising Agency, City: HAKUHODO, Tokyo
Country: JAPAN
Creative Director: Yoichi Miura/Toshikazu Ieda
Copywriter: Toshiya Inoue/Kan Ishii/Kosuke Masuda
Account Supervisor: Yasuo Endo
Production Company, City: HAT, Tokyo
Country: JAPAN
Producer: Shoji Matsui
Director: Yuji Oishi
D.O.P/Lighting Cameraman: Hitoshi Kato/Yoshitaka Shimamura
Music - Artist/Title: B-DASH
Post Production: Image Studio109
Other Credits: Editors: Suichi Endo/Kenjiro Mori / Special Car Production: Osaka Sangyo Univers