WORKPLACE SAFETY AWARENESS: NAIL

TV-Spots WORKPLACE SAFETY AWARENESS Extreme Group

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Released:	June 2008
Avertiser:	WORKERS' COMPENSATION BOARD NOVA SCOTIA
Brand name:	WORKPLACE SAFETY AWARENESS
Agency:	Extreme Group
Country:	Canada
Category:	Public health & safety
Awards:	Cannes Lions 2008 Film Bronze
Tags:	Cannes 2008

Credits:

Advertiser: WORKERS' COMPENSATION BOARD NOVA SCOTIA
Product/Service: WORKPLACE SAFETY AWARENESS
Entrant Company, City: EXTREME GROUP, Halifax
Country: CANADA
Advertising Agency, City: EXTREME GROUP, Halifax
Country: CANADA
Creative Director: Shawn King / Cliff Thompson / Anthony Taaffe
Copywriter: Bruce Whelan
Art Director: Lorne Covant
Agency Producer: Laurie Blank
Account Supervisor: Heather Cain / Christina Biluk
Production Company, City: RPM PRODUCTIONS, Halifax
Country: CANADA
Producer: Marc Pike / Karlie Morash
Director: Mark Zibert
Editor: Brenton McConnell
Sound Design/Arrangement: John Rosborough - RPM Productions
Post Production: Rooster
Other Credits: Chris Mably (Cinematographer), Elaine Ford (Colorist), Karen Bell (PM)

Synopsis

This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By giving these inanimate objects very human traits, we've been able to present a very straightforward, direct message in a very emotional way.

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WORKPLACE SAFETY AWARENESS: NAIL

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