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Spot: Bacardi: Michael Schumacher

TV-Spots   23Red
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Released:  June 2008
Avertiser:  BACARDI-MARTINI
Agency:  23Red
Country:   United Kingdom
Category:  Public health & safety
Tags:  tv-spot
Social Advertising
Celebrity marketing

Credits:

Watch Michael Schumacher in Bacardi ad to discourage drink-drivingBacardi Martini ad, featuring Michael Schumacher, aimed at discouraging people from drink-driving. It was made by ad agency 23Red and is the alcohol firm's first corporate social responsibility campaign around drink-driving
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