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Spot: Bacardi: Michael Schumacher

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Released:	June 2008
Avertiser:	BACARDI-MARTINI
Agency:	23Red
Country:	United Kingdom
Category:	Public health & safety
Tags:	tv-spot Social Advertising Celebrity marketing

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Watch Michael Schumacher in Bacardi ad to discourage drink-drivingBacardi Martini ad, featuring Michael Schumacher, aimed at discouraging people from drink-driving. It was made by ad agency 23Red and is the alcohol firm's first corporate social responsibility campaign around drink-driving

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