Intralot: The Luck Factory

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Released:	June 2008
Avertiser:	LOTTERY
Agency:	George Patterson Young & Rubicam
Country:	AUSTRALIA
Category:	Entertainment & leisure

Credits:

The following ads are part of an integrated campaign created by George Patterson Y&R Melbourne for Intralot, a new lottery company in Victoria. Intralot’s company ethos is to make ‘more winners, more often.’ Their creative execution of that thought is the Luck Factory – a tangible place where luck is actually manufactured. Product: Intralot
Agency: George Patterson Y&R, Melbourne
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Agency Producer: Romanca Jasinski
Director: Jim Hosking
Production Company: Revolver
Country: Australia