Oasis: Cactus Kid (Pregnant)

Stills from video click to enlarge

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Released:	July 2008
Avertiser:	OASIS
Agency:	Mother London
Country:	United Kingdom
Category:	Non-alcoholic drinks
Tags:	Modified people and freaks in advertising Human cactus tv-spot Creativity

Credits:

Project: Run, Cactus Kid, Run

Tagline: For people who don't like water

Client: Caroline Bonpain, senior brand manager, Coca-Cola UK

Brief: Drive affinity and awareness of Oasis by making its point of view famous "for people who don't like water"
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: Vizeum
Media planner: Chris Stephenson
Media spend: £2.4 million
Production company: Independent
Director: Mike Maguire
Editor: Marshall Street
Post-production: Munky
Exposure: TV, outdoor, online