ACT NOW: The applauding bus shelter

Stills from video click to enlarge

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Released:	July 2008
Avertiser:	DEPARTMENT OF ENVIRONMENT
Agency:	MARKETFORCE
Country:	AUSTRALIA
Category:	Public awareness messages
Tags:	Creative outdoor Creative review Some billboards wich actually work Creative ads on bus shelters

Credits:

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister