Nike Lab: Spider

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Released:	July 2008
Avertiser:	NIKE
Agency:	WIEDEN & KENNEDY TOKYO
Country:	Japan
Category:	Clothing & footwear
Tags:	Beijing Olympics 2008

Credits:

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Nike and AKQA get in a Beijing kind of mood.
AKQA has launched its latest Nike Lab effort—a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 "game-changing technologies" represented by the apparel/footwear brand's product line.

The site's drop-down menu tabs lead to pages focusing on Nike-branded athletes competing in sports from basketball to BMX racing, video interviews with designers behind assorted Nike kicks and info on Nike technologies.

Agency: W+K Tokyo

Brand: Nike Lab

URL: Nikelab.com

3D Supervisor, Director: Andrew Hall

Production: A52

Project Name: Nike "Spider"

Ad Agency: Wieden+Kennedy Tokyo
Art Director: Chris Hutchinson
Copywriter: Driscoll Reid
Agency Producer: Jen Dennis

Production Company: Elastic
Director: Andrew Hall
Executive Producer: Alex Gorodetzki

VFX/CGI/Finishing Company: a52
VFX Supervisor: Andrew Hall
2D VFX Artist: Simon Scott
3D VFX Lead Artist: Max Ulichney
3D VFX Artist: Franz Vidal, Eli Guerron, Adam Newman
Executive Producer: Ron Cosentino
Producer: Jenny Bright

Sound Design: Stimmung
Sound Designer: Gus Koven