Microsoft Windows Server 2008: Anti-Virus

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Released:	July 2008
Avertiser:	MICROSOFT
Brand name:	Windows Server
Agency:	Young & Rubicam Auckland
Country:	New Zealand
Category:	Home electronics & audio-visual
Tags:	Software Direct marketing

Credits:

Viruses are nasty buggers. So to let IT Managers know that Microsoft’s new Windows Server packs some serious security, Y&R Auckland sent them a pack spelling out the future for viruses using live bacteria – a world first for direct mail. Over three days, bacteria grew to form the word “Zero”, pointing people to the website for the full story.

Product: Windows Server 2008
Agency: Y&R, Auckland
Creative Director: Vaughn Davis
Art Director: Cory Bellringer
Copywriter: Matt Sellars
Country: New Zealand
Senior Account Manager: Kylie Framp
Production Manager: Shelley Cousins