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Newfoundland and Labrador Tourism: Fresh Air Painting
Stills from video click to enlarge
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| Released: | July 2008 |
| Avertiser: | NEWFOUNDLAND AND LABRADOR TOURISM |
| Agency: | TARGET MARKETING & COMMUNICATIONS |
| Country: | Canada |
| Category: |
Transport, travel & tourism
|
| Tags: |
Creative outdoor
|
Credits:
This giant work of art depicting a window into Newfoundland and Labrador was hand-painted 60-ft above Toronto's busy Gardiner Expressway. It tempts people in the city to leave smog and humidity behind and take a trip out east to experience the fresh air and beauty found at the very edge of North America...
Agency: Target, St. John's
Advertiser: Newfoundland and Labrador Tourism
Product: Fresh Air Campaign
Business Sector: Environmental & Ecological Issues
Creative Director Tom Murphy
Art Director James Jung, Jessica Marie Tipping
Copywriter Jenny Smith