Coca-Cola: Yao and LeBron Unity

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Released:	July 2008
Avertiser:	COCA-COLA
Agency:	Wieden + Kennedy Portland
Country:	USA
Category:	Non-alcoholic drinks
Tags:	Beijing Olympics 2008 Creative review

Credits:

One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis, Sheena Brady
Copywriter: Dylan Lee
Art Director: Mira Kaddoura
Agency Producer: Kevin Diller
Production Company: Nexus
Director: Smith & Foulkes
Executive Producer: Julia Parfitt
Producer: Melody Sylvester
Audio Post: Digital One
Music/Sound Design: Eclectic