London Borough of Tower Hamlets: Knife Crime

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Released:	July 2008
Avertiser:	London Borough of Tower Hamlets
Agency:	AMV BBDO
Country:	United Kingdom
Category:	Public health & safety
Tags:	Viral

Credits:

Nearly everyone is aware of the increasing danger of knife crime across the UK but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad.

By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them.
Advertiser: London Borough of Tower Hamlets
Agency: AMV BBDO
Created by Sonny Adorjan and Milo Campbell
Director: Kevin Thomas