Bee-Boy dance crew

Stills from video click to enlarge

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Released:	July 2008
Avertiser:	HAAGEN-DAZS
Agency:	GOODBY SILVERSTEIN & PARTNERS
Country:	USA
Tags:	Creativity Viral Social Advertising Rap Music video styled ads Best of the month

Credits:

It is a fact of nature: When a honey bee returns to the hive after finding a good source of nectar, it will perform a unique dance for its hive mates, detailing the distance, quality and quantity of the new food supply.

Sadly, honey bees are mysteriously vanishing in staggering numbers - a crisis known as Colony Collapse disorder - which is alarming considering honey bees are responsible for pollinating one-third of our natural food supply.

Learn more at http://www.helpthehoneybees.com