European capital of culture 2009: Let There Be The Night

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Released:	August 2008
Advertiser:	Vilnius - European capital of culture 2009
Agency:	DDB Vilnius
Country:	Lithuania
Category:	Entertainment & leisure
Awards:	Golden Hammer 2008 Art Direction Diploma
Tags:	Award show winner

Credits:

Award: Diploma
Entrant: DDB Vilnius
Country: Lithuania
Entry title: "Let there be night"
Category: ART DIRECTION
Subcategory: G-4 Other (a category will be chosen by the judges)
Product/Service: Event - A night of culture
Brand name: Vilnius - European capital of culture 2009
Advertiser: Vilnius - European capital of culture 2009
Creative director: Gediminas Juskys
Art Director: Solveiga Masteikaite
Copywriter: Solveiga Masteikaite
Production company: Pet Punk
Creative idea: A monster that swallowed the sun is present in the fairy tales of nearly every nation. It's an archetype that is easily recognizble by everyone. What is different is the angle. For an event that is taking place at night we are not calling on some hero to save the sun, we're not saying that light is good and darkness is bad. We're saying quite the opposite - let there be night!