RESEARCH FOR INSPIRATION

170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!

Arte en Construccion Opening Title Sequence

TV-Spots   CRUSH
Stills from video click to enlarge
  • 1
  • 2
  • 3
  • 4
View online or Subscribe now
Released: September 2008
Avertiser: ARTE
Agency: CRUSH
Country: Canada
Category: Entertainment & leisure

Credits:

Notes on the Arte en Construccion opening title sequence from Gary Thomas, Crush Creative Director:

We love working with Vanessa Eckstein at Blok Design in Mexico City. We’re always looking for chances to work together. She called with this project early in the summer. Arte en Construccion is an arts program examining the creative process of leading visual artists in Mexico. It’s a show that seeks to understand the mechanics of creativity. We wanted to build on that theme for the opening title sequence. The team chose a very tactile landscape. Part construction, part art installation, part biology. Our director, Adrian Lawrence, created a surreal, cerebral miniature landscape, and then hand animated the threads that connect and weave throughout the opening. The process was a fluid interaction between Crush and Blok, and drew on all facets of Crush’s team. The music was done by Adam Palmer, Crush’s resident DJ and sound stylist.



Arte en Construccion Opening Title Sequence


Production Company: Crush, Toronto
Director: Adrian Lawrence, Crush
Creative Director: Gary Thomas, Crush
Design: Blok Design, Mexico City
CG Technical Director: Aylwin Fernando
CG Artist: Jacques Dell
CG Animator: Chris Minos
Flame Artist: Kaelem Cahill
Executive Producer: Jo-ann Cook
Producers: Debbie Cooke, Stephanie Pennington
Production Manager: Adam Palmer
Production Coordinator: Tara Hall