Credits:

After drinking Heinekens in a bar, a guy gets on a car transporter: all the cars contain people. "If you drink and drive you are a danger to others too."

Title "Parking"
Agency J.Walter Thompson Italia
City Milano
Advertiser Heineken
Brand Name Heineken
Product Name Conscious Consumption Of The Heineken Beer
Business Sector Beverages
Campaign Name Don't drink and drive
Date of First Publication 4/18/2007
Market Italy
Country of Production Italy
Language English
Type Television
Length 50 seconds
Tagline If you drink and drive you are a danger to others

Executive Creative Director Pietro Maestri
Art Director Cristiana Boccassini
Copywriter Bruno Bertelli
Director Dave Merhar
Production Company Producer Ada Bonvini
Director of Photography Curtis Wehr
Account Director Stefania Savona
Agency Producer Mellano Massimo
Advertising Manager Francesco Cruciani
Client Director Stefania Savona
Advertiser's Supervisor Francesco Cruciani