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Spot: RAC: Nodding Off

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Released: January 2008
Avertiser: RAC (Tag)
Agency: AMV BBDO (Tag)
Country: United Kingdom (Tag)
Category: Public health & safety (Tag)

Credits:

In support of RAC's new social responsibility initiative this AMV BBDO London spot tells viewers that tiredness kills and they should take a break when driving long journeys, or late at night.

Product : RAC
Agency : AMV BBDO London
Executive Creative Director: Paul Brazier
Art Director: Tony Hardcastle
Copywriter: Mark Tweddell
Agency Producer: Maggie Mullen
Director : loom
Prod. Co. : Partizan
Country : United Kingdom

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