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Spot: Commonwealth Bank: Anthem

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Released: January 2008
Avertiser: COMMONWEALTH BANK (Tag)
Agency: GOODBY SILVERSTEIN & PARTNERS (Tag)
Country: USA (Tag)
Category: Banking (Tag)

Credits:

Australia's The Commonwealth Bank's long-awaited branding campaign from Goodby Silverstein & Partners, San Francisco is a case of art imitating life and is based around a sitcom about an Australian bank working with its crazy American advertising agency. Launching on Australia Day on Channel Nine during the Cricket and Channel Seven during the Tennis the mokumentary style campaign kicks off with the 60-second spot, Anthem.

Product : Commonwealth Bank
Agency : Goodby Silverstein & Partners, San Francisco
Creative Director: Rich Silverstein, Steve Simpson
Art Director: Feh Tarty, Will Hammond, Hunter Hindman
Copywriter: Pat McKay, Chris Beresford-Hill, Rick Condos
Agency Producer: Barbro Eddy, Jake Grand
Director : Eric Lynne
Prod. Co. : Partizan
Country : United States of America

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