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Spot: Pepsi & EnAble: Bob’s House
- Released: January 2008
- Avertiser: PEPSI (Tag)
- Brand name: EnAble (Tag)
- Country: USA (Tag)
- Category: Home appliances & furnishings (Tag)
- Awards: Super Bowl 2008 (Tag)
Credits:
A spot which will be making its broadcast debut during the Super Bowl on behalf of Pepsi (my client), who is sponsoring the closed captioning for the game. Bob’s House is an ad which illustrates a popular joke in the hearing impaired community, and was created and performed by EnAble, a network in PepsiCo which supports diversity and the inclusion of persons with different abilities.
Behind-the-scenes:
Focus: Ads from Super Bowl 2008
jambiddle
04.02.08г. 15:57
second ago
About the Bob's House commercial
... it makes absolutely no sense!
If they are trying to arrive at Bob's house in time to see the kickoff, why are all the houses on the street dark?
And if Bob is expecting people to arrive, why is *his* house dark?
This makes deaf people seem stupid. Not to mention incredibly rude to all the hearing people who, presumably, are trying to sleep.
It's great to see differently-abled people in commercials, but let's not make them stupid.
... it makes absolutely no sense!
If they are trying to arrive at Bob's house in time to see the kickoff, why are all the houses on the street dark?
And if Bob is expecting people to arrive, why is *his* house dark?
This makes deaf people seem stupid. Not to mention incredibly rude to all the hearing people who, presumably, are trying to sleep.
It's great to see differently-abled people in commercials, but let's not make them stupid.



























































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