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Spot: Target: Art Images

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Released: February 2008
Avertiser: TARGET (Tag)
Country: USA (Tag)
Category: Retail stores & rental companies (Tag)

Credits:

The latest two outdoor Target promos from Digital Kitchen’s Chicago office couldn’t be more different. “Art Transports” is clad in Target’s trademark red and white palette and centered around a cute girl who bikes, snowboards and drifts through musical landscapes.

The outdoor venue encourages longer form messaging and a more relaxed paced than the typical frenetic demands of a :30 broadcast spot. DK handled the shift in medium well.

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