Credits:

Backyard’s Rob Pritts Shows the Dark Side of Cute in New Spot for 7UP.
"This is a “whimsical and funny spot with a dark twist – voracious bunnies that stop at nothing to consume your 7UP!” We don’t want to give too much away, but suffice it to say that these bunnies don’t seem so cuddly anymore," states Backyard Executive Producer Kris Mathur.

Peter Rabbit, the Easter Bunny, Thumper: all of these familiar creatures are recognizably cute and cuddly. They’re also known to have a particular fondness for vegetables. But in Backyard Director Rob Pritts’ newest spot for 7UP, the garden dwellers are lured to the farmhouse in search of the sparkling citrus beverage, now made with 100% natural flavors.

Client: 7UP
Agency:
Y&R San Francisco
Executive Creative Directors: Scott Larson, Brad Berg
Creative Director/Copywriter: Paul Carek
Art Director: Chris Toffoli
Executive Producer: Debra Trotz
Producer: Kate Lee
VP Account Director: Louise Felton
Account Director: Maureen Bitter
Account Supervisor: Julie Maniscalco
Broadcast Business Manager: Mary Marhula

Production Co:
Backyard
Venice, CA 90291
Director: Rob Pritts
Executive Producer: Kris Mathur
Head of Production: Peter Steinzeig
Producer: Carr Donald
Director of Photography: Brendan Galvin
Art Director: Jennifer Ritchey
Production Designer: Brian Bransetter

Editorial/Post Production:
Lab: Fotokem
Burbank CA 91505

Telecine:
Company 3
Santa Monica, CA 90404

Editorial:
Film Core/SF
San Francisco, CA 94111
Editor: Gordon Carey
Executive Producer: Jon Ettinger

VFX:
Zoic Inc
Culver City, CA 90232
CG Supervisor: Eric Pascarelli
Producer: Maya Sanchez

Audio:
VTR: Steve Chambers
Sound Mixer: Mort Zagabani