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Spot: Volkswagen Polo United: Phone Call

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Released: February 2008
Avertiser: Volkswagen (Tag)
Brand name: VW Polo United TDI (Tag)
Agency: AGENCE .V. (Tag)
Country: France (Tag)
Category: Cars (Tag)
Awards: Cannes Lions 2008 Film Bronze (Tag)

Tags: Cannes 2008 (Tag)

Credits:

Title: EXPERT
Advertiser: VOLKSWAGEN
Product/Service: VW POLO CONCEPT TDI
Entrant Company, City: AGENCE .V., Saint Ouen
Country: FRANCE
Advertising Agency, City: AGENCE .V., Saint Ouen
Country: FRANCE
Creative Director: Christian Vince
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Nathalie Cortial/Sophie Labat
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Olivier Battut
Production Company, City: LES TELECREATEURS, Paris
Country: FRANCE
Director: David Horowitz

Synopsis

With the traditional Volkswagen tone & style, this campaign focuses on the attractiveness of a Polo TDI at less than 10000€. The TV commercial shows someone so surprised by the price of the Polo that she thinks it must be a second hand car. The film is the first to initiate a new advertising saga typical of Volkswagen.

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