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Spot: Trident soft gum: Mess With Your Head

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Released: February 2008
Avertiser: TRIDENT (Tag)
Brand name: TRIDENT GUM (Tag)
Agency: JWT, London (Tag)
Country: United Kingdom (Tag)
Category: Baking & sweet foods (Tag)

Tags: tv-spot (Tag), Creativity (Tag), Work (Tag), Best of the month (Tag)

Credits:

JWT London was tasked with communicating the softness of Trident Soft Gum. This commercial depicts the mental chaos created in a man's head stimulated by the product. Sinking into a sensorial world of unexpected softness, we follow the psychologicial chain reaction as he goes on a surreal expedition of messed thought and fragmented memories in his Trident inspired subconscious.

Product : Trident
Agency : JWT London
Editor: Rick Russell
Executive Creative Director: Russell Ramsey
Creatives: Phillip Meyler/Darren Keff
Agency Producer: Dean Baker
Producer: Adam Lyne
Assistant Producer: Anna Church
Director: Blue Source
Prod. Co. : MJZ
Country : United Kingdom

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