Speed cameras always get a bad rap. Here was an opportunity to cast them in a new light and show their real purpose. Says Grey Melbourne CD, Nigel Dawson: "It was a highly emotional experience for all concerned. Those who participated were recruited through an appeal on the radio. Their willingness to share such intimate memories for the greater good was amazing. This is their ad."

Product: ROAD SAFETY
Agency: Grey Melbourne
Creative Director: NIGEL DAWSON
Art Director: Tim Holmes
Copywriter: Brendon Guthrie
Agency Producer: SANDI GRACIN
Director: Mark Molloy
Production: EXIT
Country: Australia
MUSIC: LEVEL TWO
SINGER: ANGIE HART