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Spot: Awareness test

TV-Spots Think! Road Safety in London MOTOR CYCLE SAFETY WCRS
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The aim of our Cycle safety campaign is to reduce the number of cyclists that are hurt on London's roads.

Agency: WCRS, London
Creatives: Simon Aldridge, Kit Dayaram, Vince Chasteauneuf, Tom Spicer.
TV Producer: James Lethem
Production company: Gorgeous Enterprises, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ben Seresin
Editor: Paul Watts @ The Quarry
Post production: Glassworks
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