We are in a 'Doom' like video game. Wee see through the eyes of the player who after the start runs after a very fast-footed enemy. Running along a corridor, climbing up some stairs the player stops to get his breath back. He now comes to some more stairs but decides not to climb them. He's tired out and looks at his belly. We now realize he's an obese child.

Title "Videogame"
Agency JWT Italia
City Milano
Advertiser San Raffaele Hospital
Brand Name San Raffaele Hospital
Product Name Prevention of child obesity
Business Sector Public Safety, Health & Hygiene
Market Italy
Country of Production Italy
Language English
Type Television
Length 60 seconds
Tagline Videogames are one of the principal causes of child obesity. Encourage children to play outside

Executive Creative Director Pietro Maestri
Creative Director Bruno Bertelli
Art Director Cristiana Boccassini
Copywriter Bruno Bertelli
Director Gaetano Vaudo
Agency Producer Massimo Mellano