Credits:
DDB London has created a story of a small and nervous dog who feels so confident when he rides in the VW Polo that he sings his little heart out. Says Dylan Harrison: "The idea came from that feeling you get when you’re in the shower. You’re relaxed, you don’t have a care in the world and, regardless of your ability, you can feel free to belt out any song that comes to mind. This is how it feels to drive around in the safety of the Polo." Adds Feargal Ballance: "After the idea, the next challenge was finding the right track. When we eventually stumbled across ‘I’m a man’ by the Spencer Davis Group which we liked it instantly. Firstly it’s a bloke’s song - it’s manly, proud and coming from the mouth of a dog could be very funny. Next we needed someone to sing our song. We found a wonderful singer in Charlie Winston who has a fantastic voice, characterful and actually sounded like it was coming from our dog.
"The talented Mr. Noam Murro brought the entire thing to life. And even though we were working with animals Biscuit made it feel like the easiest shoot in the world. It was shot in San Pedro, Los Angeles over a relaxing 3 days."
Advertiser: VOLKSWAGEN
Product/Service: VW POLO
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Copywriter: Dylan Harrison/Feargal Balance
Art Director: Feargal Ballance/Dylan Harrison
Agency Producer: Lucy Westmore
Account Supervisor: Matt Ross
Production Company, City: BISCUIT@INDEPENDENT, London
Country: UNITED KINGDOM
Producer: Richard Packer/Jay Veal
Director: Noam Murro
D.O.P/Lighting Cameraman: Matthew Libitique
Editor: Tim Thornton Allen (Marshall Street)
Music - Artist/Title: Steve Winwood/"I'm A Man"
Post Production: Framestore
